Overview
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.
Important topics covered include:
- Naming opportunities
- Essential elements of a named agreement
- Valuing naming gift opportunities
- Naming policy considerations
- Naming rights limits
- Gift appeal
- Donor outreach
- Naming gift consequences
- Named sponsorship opportunities
- Minimum endowment levels
- Special events
- Naming gift guidelines
- Named endowments
- Naming gift requirements
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
The book, Naming Gift Opportunities: How to Successfully Secure More Naming Gifts (The Major Gifts Report) [Bulk, Wholesale, Quantity] ISBN#9781118691830 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
05/13/2013
ISBN-13:
9781118691830
Pages:
52
Publisher:
Wiley
