The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today book cover by Marian Salzman, Ira Matathia, Ann O'Reilly

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today [9781403975485]

Name: The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today [9781403975485]
SKU: 9781403975485
Availability: InStock

Author: Marian Salzman Ira Matathia Ann O'Reilly

Paperback

SKU: 9781403975485

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Paperback

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Overview

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around "übersexuals" and "metrosexuals"—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

The book, The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today [Bulk, Wholesale, Quantity] ISBN#9781403975485 in Paperback by Marian Salzman, Ira Matathia, Ann O'Reilly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Marian Salzman Ira Matathia Ann O'Reilly

Format:

Paperback

Publication Date:

09/17/2006

ISBN-10:

1403975485

ISBN-13:

9781403975485

Pages:

256

Publisher:

St. Martin's Publishing Group

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