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  • Markenmanagement im Handel: Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien — Konzepte — Praxisbeispiele book cover by Dieter Ahlert, Peter Kenning, Dirk Schneider
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    Dieter Ahlert Peter Kenning Dirk Schneider
    Markenmanagement im Handel: Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien — Konzepte — Praxisbeispiele [9783322869340]
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