Springer Gabler

Event Marketing in the Context of Higher Education Marketing and Digital Environments (Handel und Internationales Marketing Retailing and International Marketing) [9783658292614]

International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und Internationales Marketing Retailing and International Marketing) [9783658220686]

Emotionale Intelligenz und Verkaufsperformance: Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld (Handel und Internationales Marketing Retailing and International Marketing) [9783658264710]

Congruency, Expectations and Consumer Behavior in Digital Environments (Handel und Internationales Marketing Retailing and International Marketing) [9783658284206]

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations (Handel und Internationales Marketing Retailing and International Marketing) [9783658197636]

Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse (Handel und Internationales Marketing Retailing and International Marketing) [9783658150884]

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Handel und Internationales Marketing Retailing and International Marketing) [9783658215194]

Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit (Handel und Internationales Marketing Retailing and International Marketing) [9783658067410]

Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing (Handel und Internationales Marketing Retailing and International Marketing) [9783658150365]

Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationären Textileinzelhandel (Handel und Internationales Marketing Retailing and International Marketing) [9783658042653]

The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) [9783658075408]

International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors (Handel und Internationales Marketing Retailing and International Marketing) [9783658048754]