Springer Gabler

Essays on congruence theory in marketing: Special focus on digital products and webstores (Handel und Internationales Marketing Retailing and International Marketing) [9783658393632]

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization [9783658380496]

Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments (Handel und Internationales Marketing Retailing and International Marketing) [9783658347062]

Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh (Handel und Internationales Marketing Retailing and International Marketing) [9783658333140]

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing (Handel und Internationales Marketing Retailing and International Marketing) [9783658303655]

Event Marketing in the Context of Higher Education Marketing and Digital Environments (Handel und Internationales Marketing Retailing and International Marketing) [9783658292614]

International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und Internationales Marketing Retailing and International Marketing) [9783658220686]

Emotionale Intelligenz und Verkaufsperformance: Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld (Handel und Internationales Marketing Retailing and International Marketing) [9783658264710]

Congruency, Expectations and Consumer Behavior in Digital Environments (Handel und Internationales Marketing Retailing and International Marketing) [9783658284206]

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations (Handel und Internationales Marketing Retailing and International Marketing) [9783658197636]

Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse (Handel und Internationales Marketing Retailing and International Marketing) [9783658150884]

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Handel und Internationales Marketing Retailing and International Marketing) [9783658215194]