Springer Gabler

Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability [9783658485931]

Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus (Handel und Internationales Marketing Retailing and International Marketing) [9783658405533]

Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey [9783658475673]

Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration [9783658479152]

Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler: Determinanten einer Expansion in den physischen Einzelhandel (Handel und Internationales Marketing Retailing and International Marketing) [9783658484224]

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (Handel und Internationales Marketing Retailing and International Marketing) [9783658376611]

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms [9783658351496]

Essays on congruence theory in marketing: Special focus on digital products and webstores (Handel und Internationales Marketing Retailing and International Marketing) [9783658393632]

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization [9783658380496]

Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments (Handel und Internationales Marketing Retailing and International Marketing) [9783658347062]

Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh (Handel und Internationales Marketing Retailing and International Marketing) [9783658333140]

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing (Handel und Internationales Marketing Retailing and International Marketing) [9783658303655]