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  • Relevanz von Naming Rights für die identitätsbasierte Markenführung: Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring (Innovatives Markenmanagement) book cover by Fabian Stichnoth
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    Fabian Stichnoth
    Relevanz von Naming Rights für die identitätsbasierte Markenführung: Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring (Innovatives Markenmanagement) [9783658222895]
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