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  • Consumer Sophistication: Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim) book cover by Nicola Sauer
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    Nicola Sauer
    Consumer Sophistication: Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim) [9783824478903]
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