Competitor Relationship Management: Beschreibung, Erklärung und Gestaltung von Beziehungen zwischen Wettbewerbern (Information - Organisation - Produktion) [9783658152819]

Name: Competitor Relationship Management: Beschreibung, Erklärung und Gestaltung von Beziehungen zwischen Wettbewerbern (Information - Organisation - Produktion) [9783658152819]
SKU: 9783658152819
Availability: InStock

Author: Oliver Neumann

Paperback

SKU: 9783658152819

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Oliver Neumann entwickelt einen innovativen und ganzheitlichen Ansatz zum kosten- und nutzenorientierten Management von Beziehungen zwischen Wettbewerbern. Der Autor leitet auf Basis vorhandener Governance- und Theoriemodelle ein innovatives Koordinationsmodell für Wettbewerberbeziehungen ab und modelliert dabei erstmals Arten, Strukturen und Verläufe von Wettbewerbskosten und Wettbewerbsnutzen. Der in der Arbeit präsentierte Gestaltungsansatz umfasst sowohl die Perspektive eines Wettbewerbers als auch die Perspektive von Organisatoren von Wettbewerben. Es wird gezeigt, wie die Intensität der Beziehungen zwischen Wettbewerbern mittels eines Konfigurations-, Interaktions- und Infrastrukturmanagements beeinflusst werden kann.

The book, Competitor Relationship Management: Beschreibung, Erklärung und Gestaltung von Beziehungen zwischen Wettbewerbern (Information - Organisation - Produktion) [Bulk, Wholesale, Quantity] ISBN#9783658152819 in Paperback by Oliver Neumann may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Oliver Neumann

Format:

Paperback

Publication Date:

08/18/2016

ISBN-13:

9783658152819

Pages:

347

Publisher:

Springer Fachmedien Wiesbaden

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