Der Buchverlag: Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing book cover by Eduard Schönstedt, Thomas Breyer-Mayländer

Der Buchverlag: Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing [9783476022585]

Name: Der Buchverlag: Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing [9783476022585]
SKU: 9783476022585
Availability: InStock

Author: Eduard Schönstedt Thomas Breyer-Mayländer

Paperback

SKU: 9783476022585

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 49		12%
50 - 99		13%
100+		14%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $59.99

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Overview

Umfassender Überblick zum Verlagswesen. Der bewährte Band führt anschaulich in sämtliche Bereiche und Aspekte des Wirtschaftsbetriebs Verlag ein: von der deutschen Verlagsgeschichte, den verschiedenen Verlagsformen, Rechtsrahmen und Wirtschaftsprinzipien über den Aufbau der einzelnen Abteilungen bis zu Kalkulationsverfahren und Marketing im Verlag. In die 3. Auflage wurden viele neue Themen, aktuelle Trends und Entwicklungen eingearbeitet, so z. B. zu Neuheiten im Bereich Hörbuch und E-Book. Für alle, die professionell oder aus Interesse mit der Ware Buch zu tun haben.

The book, Der Buchverlag: Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing [Bulk, Wholesale, Quantity] ISBN#9783476022585 in Paperback by Eduard Schönstedt, Thomas Breyer-Mayländer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Eduard Schönstedt Thomas Breyer-Mayländer

Format:

Paperback

Publication Date:

05/17/2010

ISBN-13:

9783476022585

Pages:

381

Publisher:

J.B. Metzler

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