Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung book cover by

Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung [9783531139913]

Paperback

SKU: 9783531139913

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Paperback

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Overview

Der zweite Band des insgesamt vierbändigen Lehrbuchs dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Online; erläutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das Kapitel Mediengeschichte bringt elementare Daten zur Geschichte von Printmedien, Hörfunk, Fernsehen, Onlinemedien und Film. Unter dem Stichwort Medienordnung geben die Autoren einen Überblick über die Mediensysteme der Bundesrepublik Deutschland sowie weiterer ausgewählter Länder. Ergänzend findet sich eine umfangreiche Darstellung zur Mediennutzung in der Bundesrepublik Deutschland.

The book, Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung [Bulk, Wholesale, Quantity] ISBN#9783531139913 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

08/18/2015

ISBN-13:

9783531139913

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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