Multimedia-Management: Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter book cover by Frank Keuper, René Hans

Multimedia-Management: Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter [9783409119269]

Name: Multimedia-Management: Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter [9783409119269]
SKU: 9783409119269
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Author: Frank Keuper René Hans

Paperback

SKU: 9783409119269

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

"Content" ist der digitale Rohstoff des Internets. Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor.
Dabei werden neben organisatorischen Aspekten sowohl technologische Anforderungen als auch notwendige Change-Management-Ansätze auf Mitarbeiterebene herausgearbeitet. Ein weiterer Schwerpunkt liegt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitäten eines Zeitungs- und Publikumszeitschriftenverlages.
Bestehende Geschäftsmodelle werden auf den Prüfstand gestellt bzw. innovative Geschäftsmodelle entwickelt und damit konkrete Handlungsoptionen für Verlage aufgezeigt.

The book, Multimedia-Management: Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter [Bulk, Wholesale, Quantity] ISBN#9783409119269 in Paperback by Frank Keuper, René Hans may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Frank Keuper René Hans

Format:

Paperback

Publication Date:

01/30/2003

ISBN-13:

9783409119269

Pages:

338

Publisher:

Gabler Verlag

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