Netflixed: The Epic Battle for America's Eyeballs book cover by Gina Keating

Netflixed: The Epic Battle for America's Eyeballs [9781591846598]

Name: Netflixed: The Epic Battle for America's Eyeballs [9781591846598]
SKU: 9781591846598
Availability: InStock

Author: Gina Keating

Paperback

SKU: 9781591846598

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $17.00

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Overview

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

The book, Netflixed: The Epic Battle for America's Eyeballs [Bulk, Wholesale, Quantity] ISBN#9781591846598 in Paperback by Gina Keating may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Gina Keating

Format:

Paperback

Publication Date:

09/24/2013

ISBN-10:

1591846595

ISBN-13:

9781591846598

Pages:

304

Publisher:

Penguin Publishing Group

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