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Book Marketing Strategies That Actually Work

Your book deserves more than a quiet “now available.” It deserves confetti cannons, drum rolls, and a parade of readers who can’t wait to crack open to page one. This guide shows you exactly how to tu

Gift Your Favorite Stories: Tote Bags, Bookmarks, and More!

Calling all book enthusiasts! We are absolutely over the moon to announce our latest and greatest addition to BookPal.com… a collection of bookish gifts, for all book lovers! BookPal has partnered wit

David Meerman Scott Teaches Us the "New Rules of Marketing and PR"

Last night we had the pleasure of attending an event hosted by Linked Orange County, featuring bestselling author and marketing strategist David Meerman Scott. Bryan Elliot, the founder of Linked OC,

BookPal Case Study: Email Marketing

At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote, we have built out our email list and

10 Creative DIY Bookmarks To Make for Your Classroom

Warning: you may never want to buy bookmarks again. Bookmarks are one of the easiest school supplies to make. Instead of stocking up on bookmarks this back to school season, get crafty by making your

AuthorConnect Chat: Ken Schmidt on Customer Loyalty and Marketplace Dominance

Ken Schmidt, former Director of Communications at Harley Davidson, gives insider tips on how to dominate the marketplace.Noise. It's a sublime metaphor for vastly improving the competitiveness for vir

10 Literary Activities and Projects for the Classroom

nGet inspired by these literary activities and incorporate them into your lesson plans!There are so many great books out there for kids and teens. With many classics being read and taught in schools,

AuthorConnect Chat: Alexandra Watkins on How to Make a Name Stick

Does your brand name pass the SMILE and SCRATCH test? Love at first sight can occur between two people, but it should also occur with a client and your brand name. According to Alexandra Watkins, bra

Save More With Bargain Books

Big news for February! In addition to our catalog of brand new titles, we’ve added a whole section dedicated to bargain books in bulk. The titles in the Bargain Books Section are overstock, so they ha

How to Reduce Stress at Work in Less Than Two Weeks

As the President of an Inc 500|5000 company and former owner of a healthcare business, I enjoy reading about the latest research and strategies to reduce stress at the workplace and keep staff motiva

5 Great Books Every Father Will Absolutely Love

Make Father's Day unforgettable with these titles.Father's Day — the day of paternal bonds, a celebration of fatherhood since as far back as the Middle Ages. Children flock to their working fathers; t

Read & Eat: 6 Literary Book and Drink Pairings for St. Patrick's Day

"First you take a drink, then the drink takes a drink, then the drink takes you." — F. Scott Fitzgerald Celebrate St. Patrick's Day with these 6 literary book and drink pairings! While St. Patrick's