An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies...

Find your passion, stay true to your story, and accelerate your career. In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery―from his early precocious entrepreneurial endeavors as a seven-year-old...

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty...

So You’ve Got a Story to Sell “Corey Rosen's book is a great resource. I know I will return to it again and again for ideas, inspiration, and entertainment.” ―Samantha Harris, cohost of Dancing with the Stars and Entertainment Tonight and author of Your...

Now in its fifth edition,Diffusion of Innovationsis a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair.....

Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating...

A BookPal Staff Pick for September 2021 From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they...

Use Science to Understand Why People Buy “The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today What Your Customer Wants (And Can’t Tell You) explains the neuroscience...

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you)...

What are you waiting for? Let the amazement begin! The best of the best know that no matter how great the product or service, getting and keeping customers requires delivering an amazing experience, every single time. In Amaze Every Customer Every Time,...

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and...