Marketing

Wholesale Marketing Books

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Creating Superfans: How to Turn Your Customers Into Lifelong Advocates

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What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she...

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The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty

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Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)?The...

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Emotion by Design: Creative Leadership Lessons from a Life at Nike

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In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming...

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The Things We Love: How Our Passions Connect Us and Make Us Who We Are

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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings...

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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

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Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas...

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Converted: The Data-Driven Way to Win Customers' Hearts

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When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that...

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Moving to Outcomes: Why Partnerships Are the Future of Marketing

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From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However,...

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Dark Social: Understanding the Darker Side of Work, Personality and Social Media

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An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the...

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The Experience Economy

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies...

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Brand with Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career

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Find your passion, stay true to your story, and accelerate your career. In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery―from his early precocious entrepreneurial endeavors as a seven-year-old...

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Winning on Purpose: The Unbeatable Strategy of Loving Customers

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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty...

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Your Story, Well Told: Creative Strategies to Develop and Perform Stories That Wow an Audience (How to Sell Yourself)

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So You’ve Got a Story to Sell “Corey Rosen's book is a great resource. I know I will return to it again and again for ideas, inspiration, and entertainment.” ―Samantha Harris, cohost of Dancing with the Stars and Entertainment Tonight and author of Your...

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