Marketing

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and...

A practical guide to “narrative thinking”―and why it matters all the more in a digital world. Psychologists, economists, advertising and marketing mavens―for decades, they failed to register the power of narrative. Most scientists considered stories...

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Mogul William Goldman's zinger about the movie business - "nobody knows nothing" -...

This Book Can Make You a Better Marketing Manager In this second book of Scott Miller’s Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to...

Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrepreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice...

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role...

**A 2020 OWL AWARD SHORTLIST WINNER IN THE SALES & MARKETING CATEGORY**And, just like that, everything changed. A global pandemic. Panic. Social distancing. Working from home. Suddenly, virtual became king. Digital transformation rolled over us like...

**2020 OWL AWARD SALES & MARKETING CATEGORY WINNER**Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential...

**A 2019 OWL AWARD LONGLIST WINNER IN THE SALES & MARKETING CATEGORY**Elevate your brand, rise above the crowd, and build tribe In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand...

Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade.Since its creation in 2010, Instagram’s fun and simple...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has...

**A 2019 OWL AWARD SHORTLIST WINNER IN THE SALES & MARKETING CATEGORY**Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous...