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Your Story, Well Told: Creative Strategies to Develop and Perform Stories That Wow an Audience (How to Sell Yourself)

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So You’ve Got a Story to Sell “Corey Rosen's book is a great resource. I know I will return to it again and again for ideas, inspiration, and entertainment.” ―Samantha Harris, cohost of Dancing with the Stars and Entertainment Tonight and author of Your...

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Diffusion of Innovations

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Now in its fifth edition,Diffusion of Innovationsis a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair.....

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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (1ST ed.)

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Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating...

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Get Different: Marketing That Can't Be Ignored!

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A BookPal Staff Pick for September 2021 From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they...

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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

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Use Science to Understand Why People Buy “The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today What Your Customer Wants (And Can’t Tell You) explains the neuroscience...

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You're Invited: The Art and Science of Cultivating Influence

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Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you)...

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Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet

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What are you waiting for? Let the amazement begin! The best of the best know that no matter how great the product or service, getting and keeping customers requires delivering an amazing experience, every single time. In Amaze Every Customer Every Time,...

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The Business of the 21st Century

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In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and...

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The Sea We Swim in: How Stories Work in a Data-Driven World

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A practical guide to “narrative thinking”―and why it matters all the more in a digital world. Psychologists, economists, advertising and marketing mavens―for decades, they failed to register the power of narrative. Most scientists considered stories...

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The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

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A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Mogul William Goldman's zinger about the movie business - "nobody knows nothing" - can...

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Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)

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A BookPal Staff Pick for May 2021 This Book Can Make You a Better Marketing ManagerIn this second book of Scott Miller’s Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a...

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The Ten Principles Behind Great Customer Experiences: The Ten Principles Behind Great Customer Experiences (Financial Times)

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Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrepreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and...

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