Marketing

Wholesale Marketing Books

Marketing has the power to boost sales, create loyal fans, and control how your brand is seen by the world. It's a lead generator machine that has a powerful impact on the growth of your business. If you're looking for information on the foundations of marketing or ready to explore more advanced strategies, you've come to the right place. Learn from marketing gurus like Seth Godin or discover a new voice and perspective in BookPal's expansive catalog of marketing books below.

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (9781398606487)

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Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science...

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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

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Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas...

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Dark Social: Understanding the Darker Side of Work, Personality and Social Media

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An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the...

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The Experience Economy

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies...

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Diffusion of Innovations

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Now in its fifth edition,Diffusion of Innovationsis a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair.....

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The Business of the 21st Century

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In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and...

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The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

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A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Mogul William Goldman's zinger about the movie business - "nobody knows nothing" - can...

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