Marketing

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Marketing has the power to boost sales, create loyal fans, and control how your brand is seen by the world. It's a lead generator machine that has a powerful impact on the growth of your business. If you're looking for information on the foundations of marketing or ready to explore more advanced strategies, you've come to the right place. Learn from marketing gurus like Seth Godin or discover a new voice and perspective in BookPal's expansive catalog of marketing books below.

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Business-to-business marketswhat the authors call "business markets"account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business marketstypically commodity mark.....

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (9781398606487)

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Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science...

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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

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Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and...

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Competing on Thought Leadership

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“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of...

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The JOLT Effect: How High Performers Overcome Customer Indecision

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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you...

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Creating Superfans: How to Turn Your Customers Into Lifelong Advocates

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What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she...

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The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty

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Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)?The...

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Emotion by Design: Creative Leadership Lessons from a Life at Nike

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In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming...

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The Things We Love: How Our Passions Connect Us and Make Us Who We Are

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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings...

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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

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Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas...

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Converted: The Data-Driven Way to Win Customers' Hearts

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When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that...

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Moving to Outcomes: Why Partnerships Are the Future of Marketing

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From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However,...

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