BookPal Case Study: Email Marketing

BookPal Case Study: Email Marketing

By Michelle Drucker , Oct 2nd 2013

At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote, we have built out our email list and implemented a Welcome Series for new subscribers. BookPal also launched a mini Reengagement campaign for previous customers. Future projects include a Post Purchase Series, Social Media campaign, and an Author Affiliate Linking campaign in which authors can post a link to BookPal on their website and receive an affiliate fee for any orders sent our way.

WPromote recently published a case study documenting our progress. To see the entire study, click here.


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