Add-on-Preissysteme: Determinanten und Konsequenzen der Konsumentenwahrnehmung (Fokus Dienstleistungsmarketing) book cover by Christopher Pütz

Add-on-Preissysteme: Determinanten und Konsequenzen der Konsumentenwahrnehmung (Fokus Dienstleistungsmarketing) [9783658396527]

Name: Add-on-Preissysteme: Determinanten und Konsequenzen der Konsumentenwahrnehmung (Fokus Dienstleistungsmarketing) [9783658396527]
SKU: 9783658396527
Availability: InStock

Author: Christopher Pütz

Paperback

SKU: 9783658396527

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Christopher Pütz untersucht in drei Forschungsprojekten, wie Konsumenten Add-on-Preissysteme wahrnehmen, bei denen Anbieter neben einem Basisprodukt optionale kostenpflichtige Zusatzleistungen vermarkten. Die Ergebnisse der empirischen Studien offenbaren eine Reihe von Determinanten, welche die Wahrnehmung von Add-on-Preissystemen beeinflussen und welche Konsequenzen daraus resultieren. Basierend auf diesen Erkenntnissen leitet der Autor Implikationen für die Wissenschaft und die Unternehmenspraxis ab.

The book, Add-on-Preissysteme: Determinanten und Konsequenzen der Konsumentenwahrnehmung (Fokus Dienstleistungsmarketing) [Bulk, Wholesale, Quantity] ISBN#9783658396527 in Paperback by Christopher Pütz may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Christopher Pütz

Format:

Paperback

Publication Date:

12/02/2022

ISBN-13:

9783658396527

Pages:

237

Publisher:

Springer Fachmedien Wiesbaden

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