Corporate Nudging: Chancen und Risiken (BestMasters) book cover by Cameli Hoque

Corporate Nudging: Chancen und Risiken (BestMasters) [9783658437275]

Name: Corporate Nudging: Chancen und Risiken (BestMasters) [9783658437275]
SKU: 9783658437275
Availability: InStock

Author: Cameli Hoque

Paperback

SKU: 9783658437275

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Dieses Buch widmet sich der Frage, wie private Unternehmen die Erkenntnisse der Verhaltensökonomie nutzen und Nudges erfolgreich in der Praxis einsetzen können. Die Untersuchung zeigt, dass Nudges sowohl im Mitarbeitermanagement als auch bei der Beeinflussung des Verbraucherverhaltens eine große Palette an vielversprechenden Anwendungsmöglichkeiten bieten. Die Arbeit betont jedoch auch potenzielle ethische Risiken und unerwünschte Auswirkungen und liefert umfangreiche Erkenntnisse über effektive Nudge-Techniken, ethische Überlegungen und Handlungsempfehlungen für Unternehmen.

The book, Corporate Nudging: Chancen und Risiken (BestMasters) [Bulk, Wholesale, Quantity] ISBN#9783658437275 in Paperback by Cameli Hoque may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Cameli Hoque

Format:

Paperback

Publication Date:

12/23/2023

ISBN-13:

9783658437275

Pages:

112

Publisher:

Springer Fachmedien Wiesbaden

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