Customer Relationship Management: Proﬁtabilitätsorientierte Bindung von Wohnungsmietern (Essays in Real Estate Research) book cover by Friederike Sperl

Customer Relationship Management: Proﬁtabilitätsorientierte Bindung von Wohnungsmietern (Essays in Real Estate Research) [9783658115463]

Name: Customer Relationship Management: Proﬁtabilitätsorientierte Bindung von Wohnungsmietern (Essays in Real Estate Research) [9783658115463]
SKU: 9783658115463
Availability: InStock

Author: Friederike Sperl

Hardcover

SKU: 9783658115463

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Overview

Friederike Sperl untersucht das loyale Mieterverhalten, um daraus effektive Bindungsmaßnahmen für Wohnungsunternehmen zu identiﬁzieren und einen proﬁtabilitätsorientierten Mieterbindungsmanagementansatz abzuleiten. Ziel ist es, durch eine effektive und efﬁziente Mieterbindungsstrategie die Erfolgsmöglichkeiten von institutionellen Wohnungsanbietern nachhaltig zu erhöhen. Dies geschieht vor dem Hintergrund des Wandels von einem Vermieter- hin zu einem Mietermarkt. Daher gewinnt die Kundenorientierung im Sinne des Customer Relationship Managements auch in der Wohnungswirtschaft zunehmend an Bedeutung. Um auf wettbewerbsintensiven Märkten bestehen zu können, gilt es, Wünsche und Bedürfnisse der Nachfrager von Wohnleistungen zu berücksichtigen und die Mieter langfristig an institutionelle Vermieter zu binden.

The book, Customer Relationship Management: Proﬁtabilitätsorientierte Bindung von Wohnungsmietern (Essays in Real Estate Research) [Bulk, Wholesale, Quantity] ISBN#9783658115463 in Hardcover by Friederike Sperl may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Friederike Sperl

Format:

Hardcover

Publication Date:

12/16/2015

ISBN-13:

9783658115463

Pages:

294

Publisher:

Springer Fachmedien Wiesbaden

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