Events und Marke: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) book cover by

Events und Marke: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) [9783658232849]

Paperback

SKU: 9783658232849

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie, der Neurowissenschaft sowie der Medienwissenschaften Erklärungsanätze für den Beitrag von Events zu Markeninszenierung und -aufbau. Der Band fasst die auf der 9. Wissenschaftlichen Konferenz Eventforschung, die am 27. Oktober 2017 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Marke zusammen. Das Schwerpunktthema wird ergänzt um wissenschaftliche und praxisorientierte Beiträge u. a. zur erlebnisorientierten Markeninszenierung in Flagship Stores oder der Crossmedialen Vermarktung von Events.

The book, Events und Marke: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) [Bulk, Wholesale, Quantity] ISBN#9783658232849 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

08/21/2018

ISBN-13:

9783658232849

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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