Geschäftsmodellinnovationen: Vom Trend zum Geschäftsmodell book cover by

Geschäftsmodellinnovationen: Vom Trend zum Geschäftsmodell [9783658086220]

Paperback

SKU: 9783658086220

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Für Innovation gibt es im Unternehmen vielfältige Ansatzpunkte. Zumeist denkt man an neue Produkte, Dienstleistungen, Prozesse u. ä. Gravierende Differenzierungen konnten Unternehmen in der jüngsten Vergangenheit vor allem durch Innovation im Geschäftsmodell erreichen. Prominente Beispiele dafür sind die Geschäftslogik der Fluglinie Ryanair, die Revolution im Buchhandel durch Amazon oder der iTunes Store im Musikgeschäft.Im vorliegenden Buch wollen wir uns mit Innovationen bei Geschäftsmodellen beschäftigen. Zunächst geht es dabei um die Grundlagen und Zusammenhänge von Geschäftsmodellen. Weiterführend werden auch Schnittstellen zu Markt- und Kundensegmenten, Trends, Unternehmensstrukturen und aktuelle Managementansätze betrachtet. Neben der wissenschaftliche Aufarbeitung des werden aber auch Praxisbeispiele aus unterschiedlichen Branchen vorgestellt und analysiert.

The book, Geschäftsmodellinnovationen: Vom Trend zum Geschäftsmodell [Bulk, Wholesale, Quantity] ISBN#9783658086220 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

11/04/2015

ISBN-13:

9783658086220

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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