Handelsmarkenmanagement: Grundlagen – Strategien – Umsetzung book cover by Marko Schwertfeger

Handelsmarkenmanagement: Grundlagen – Strategien – Umsetzung [9783658090524]

Name: Handelsmarkenmanagement: Grundlagen – Strategien – Umsetzung [9783658090524]
SKU: 9783658090524
Availability: InStock

Author: Marko Schwertfeger

Paperback

SKU: 9783658090524

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 49		12%
50 - 99		13%
100+		14%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $29.99

Current Stock:

Quantity

Total for 25 copies:

Adding to cart… The item has been added

This title is print on demand and requires additional processing time

Free shipping over $95
Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

Dieses Buch liefert die Grundlagen für eine professionelle Führung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es die Unterschiede zu Herstellermarken, verschiedene Erscheinungsformen von Handelsmarken sowie aktuelle Entwicklungen auf. Marko Schwertfeger erläutert, wie Handelsunternehmen mit Handelsmarken ein Alleinstellungsmerkmal im Wettbewerb erlangen und gleichzeitig die Gewinnmarge erhöhen können. Zudem gibt er einen Überblick über die Handelsmarkenführung in verschiedenen Branchen (u.a. Lebensmittel und Drogerieartikel). Am Ende eines jeden Kapitels werden Wiederholungs- und Vertiefungsfragen gestellt.

The book, Handelsmarkenmanagement: Grundlagen – Strategien – Umsetzung [Bulk, Wholesale, Quantity] ISBN#9783658090524 in Paperback by Marko Schwertfeger may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Marko Schwertfeger

Format:

Paperback

Publication Date:

11/24/2016

ISBN-13:

9783658090524

Pages:

144

Publisher:

Springer Fachmedien Wiesbaden

Customer Reviews

Write a Review

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

Free Shipping

Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time
Learn More
Dedicated Account Managers

At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.
Learn More
Flexible Delivery Options

We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.
Learn More
Sales Tax Exemption

BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.
Learn More
Price Match Guarantee

With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.
Learn More
Multiple Payment Options

BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.
Learn More