Konsum im Alter: Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz book cover by Georg Felser

Konsum im Alter: Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz [9783658202422]

Name: Konsum im Alter: Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz [9783658202422]
SKU: 9783658202422
Availability: InStock

Author: Georg Felser

Paperback

SKU: 9783658202422

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Georg Felser widmet sich den spezifischen Konsumbedürfnissen älterer Menschen. Er zeigt auf, dass unterschiedliche Lebenserfahrungen und Alterungsprozesse dafür sorgen, dass ältere Konsumentinnen und Konsumenten eine besonders vielfältige Zielgruppe bilden und es dennoch charakteristische Entwicklungen gibt, die das höhere Lebensalter unweigerlich mit sich bringt. Unterstützt von Experteninterviews wertet der Autor die neusten wissenschaftlichen Erkenntnisse aus und erklärt, warum man der älteren Zielgruppe besondere Aufmerksamkeit widmen sollte.

The book, Konsum im Alter: Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz [Bulk, Wholesale, Quantity] ISBN#9783658202422 in Paperback by Georg Felser may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Georg Felser

Format:

Paperback

Publication Date:

02/22/2018

ISBN-13:

9783658202422

Pages:

147

Publisher:

Springer Fachmedien Wiesbaden

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