![Mid-Century Ads. 45th Ed. (45th Edition) [9783836591478]](https://cdn11.bigcommerce.com/s-gjd9kmzlkz/stencil/63a817d0-8442-013f-3745-1251f161c312/e/f6cb8ca0-6c2a-013f-3893-3e291d6099c0/img/CustomProductDefault.png "Mid-Century Ads. 45th Ed. (45th Edition) [9783836591478]")
Overview
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
The book, Mid-Century Ads. 45th Ed. (45th Edition) [Bulk, Wholesale, Quantity] ISBN#9783836591478 in Hardcover by Steven Heller may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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