Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren book cover by

Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren [9783322904652]

Paperback

SKU: 9783322904652

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Die Möglichkeiten des Mobile Commerce für den Dienstleistungs- und Marketingbereich scheinen grenzenlos zu sein. Das mobile Endgerät bietet nicht nur das Erschließen weiterer Kommunikations- und Absatzkanäle, sondern auch eine neue Dimension der individuellen Kundenansprache.
Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen, die die systematische und erfolgreiche Umsetzung in den Unternehmen verdeutlichen.

The book, Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren [Bulk, Wholesale, Quantity] ISBN#9783322904652 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

07/08/2012

ISBN-13:

9783322904652

Pages:

Publisher:

Gabler Verlag

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