Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices book cover by Gerrit Heinemann

Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices [9783834931719]

Name: Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices [9783834931719]
SKU: 9783834931719
Availability: InStock

Author: Gerrit Heinemann

Paperback

SKU: 9783834931719

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computer getrieben wird und dem auch für die nächsten Jahre stürmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann klärt, was die Besonderheiten am modernen M-Commerce sind und wie es sich von den anderen Handelsformen unterscheidet. Dieses legt den Grundstein für die Herausarbeitung spezifischer Erfolgsfaktoren des M-Commerce. Anhand von anerkannten Best Practices wird belegt, wie sich erfolgreicher Mobile-Online-Handel darstellt und was die "lessons- learned" der letzten Jahre sind.

The book, Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices [Bulk, Wholesale, Quantity] ISBN#9783834931719 in Paperback by Gerrit Heinemann may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Gerrit Heinemann

Format:

Paperback

Publication Date:

01/10/2012

ISBN-13:

9783834931719

Pages:

229

Publisher:

Gabler Verlag

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