Multimedia im Verkaufsgespräch: Mit zehn Fallbeispielen für den erfolgreichen Einsatz book cover by Günter Silberer, Carsten Kretschmar

Multimedia im Verkaufsgespräch: Mit zehn Fallbeispielen für den erfolgreichen Einsatz [9783322847249]

Name: Multimedia im Verkaufsgespräch: Mit zehn Fallbeispielen für den erfolgreichen Einsatz [9783322847249]
SKU: 9783322847249
Availability: InStock

Author: Günter Silberer Carsten Kretschmar

Paperback

SKU: 9783322847249

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Quantity	Price	Savings
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50 - 99		13%
100+		14%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $44.99

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Overview

Immer mehr Unternehmen setzen mobile, multimediafähige Computer in der Verkaufsunterstützung ein. So verlockend das Nutzungspotential einer Multimedia-Anwendung im Handgepäck des Verkäufers auch ist, so zahlreich sind auch die Hürden, die es beim erfolgreichen Einsatz zu überwinden gilt.
Anhand zahlreicher Fallbeispiele aus Handel (Look, Festo, Kimberly-Clark), Dienstleistung (Allianz, JurFinanz, LBS) und Endkundengeschäft (Schindler, Okal, Audi, Jäckering) zeigen die Autoren, wie der gelungene Multimedia-Einsatz im Verkaufsgespräch aussehen kann und was bei Gestaltung, Implementierung und Erfolgskontrolle zu beachten ist.

The book, Multimedia im Verkaufsgespräch: Mit zehn Fallbeispielen für den erfolgreichen Einsatz [Bulk, Wholesale, Quantity] ISBN#9783322847249 in Paperback by Günter Silberer, Carsten Kretschmar may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Günter Silberer Carsten Kretschmar

Format:

Paperback

Publication Date:

01/23/2012

ISBN-13:

9783322847249

Pages:

223

Publisher:

Gabler Verlag

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