Ökonomik der Marke: Ein Beitrag zum Theorienpluralismus in der Markenforschung (Innovatives Markenmanagement) book cover by Michael Welling

Ökonomik der Marke: Ein Beitrag zum Theorienpluralismus in der Markenforschung (Innovatives Markenmanagement) [9783835002265]

Name: Ökonomik der Marke: Ein Beitrag zum Theorienpluralismus in der Markenforschung (Innovatives Markenmanagement) [9783835002265]
SKU: 9783835002265
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Author: Michael Welling

Paperback

SKU: 9783835002265

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Paperback

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Overview

Michael Welling analysiert den gegenwärtigen Status quo. Er zeigt ein gravierendes Begriffsdefizit auf und begegnet diesem mit einer die identifizierten Probleme überwindenden Markendefinition. Im Sinne des theoretischen Pluralismus stellt er den bislang dominierenden verhaltenswissenschaftlichen Untersuchungen mit der Ökonomik ein alternatives Erkenntnisobjekt zur Seite. Er legt die Möglichkeiten verfügungsrechtlicher und vor allem informationsökonomischer Analysen dar und erarbeitet damit ein (alternatives) Fundament für die noch immer defizitäre Markentheorie.

The book, Ökonomik der Marke: Ein Beitrag zum Theorienpluralismus in der Markenforschung (Innovatives Markenmanagement) [Bulk, Wholesale, Quantity] ISBN#9783835002265 in Paperback by Michael Welling may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Michael Welling

Format:

Paperback

Publication Date:

03/27/2006

ISBN-13:

9783835002265

Pages:

317

Publisher:

Deutscher Universitätsverlag

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