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BookPal Case Study: Email Marketing(Post)
At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote, we have built out our email list and
David Meerman Scott Teaches Us the "New Rules of Marketing and PR"(Post)Last night we had the pleasure of attending an event hosted by Linked Orange County, featuring bestselling author and marketing strategist David Meerman Scott. Bryan Elliot, the founder of Linked OC,
Book Marketing Strategies That Actually Work(Post)Your book deserves more than a quiet “now available.” It deserves confetti cannons, drum rolls, and a parade of readers who can’t wait to crack open to page one. This guide shows you exactly how to tu
How to Start a Corporate Leadership Program(Post)The 5-Step Guide to Building a Corporate Leadership Program Few can deny that a strong leadership team is the keystone to a successful company. Although some people are graced with innate leadership
Author Q&A with Yancey Strickler: Time to Start Thinking about the Future(Post)Yancey Strickler explains the importance of people in a financially-driven society and culture. This Could Be Our Future is a book that not only excites and rallies us to create a better society and
Campus Conversations Start Here: FYE & Common Reads Books(Post)A great book has the power to spark conversation, build connections, and shape perspectives. This is exactly why so many colleges and universities introduce Common Read/ FYE (First Year Experience) bo
Your Quickstart Guide For Creating a One Book Program(Post)Communities all over the country are starting One Book programs in hopes of connecting people to literature through reading and discussion. As hundreds of programs are popping up at city, county, sta
Unleash the Power of Psychology in Your Business(Post)The days of one-size fits-all business strategies and cookie-cutter approaches are over! Competition is fierce and markets are rapidly changing. To achieve sustainable growth and gain loyal customers,
McDonald’s Reimagines Happy Meals(Post)This November, McDonald's is temporarily replacing its traditional Happy Meal toys with children’s books in order to promote literacy and wellness. Beginning the first of the month, which coincides wi
AuthorConnect Chat: Ken Schmidt on Customer Loyalty and Marketplace Dominance(Post)Ken Schmidt, former Director of Communications at Harley Davidson, gives insider tips on how to dominate the marketplace.Noise. It's a sublime metaphor for vastly improving the competitiveness for vir
9 Inspirational Business Books for the New Year(Post)[caption id="attachment_30149" align="aligncenter" width="5321"] Photo courtesy of https://edubirdie.com[/caption] The arrival of a new year brings the notion of a fresh start for both work and person
Jamie Mustard’s Guide to Standing Out (OWL Award Spotlight)(Post)With endorsements from Daniel H. Pink (When, Drive, A Whole New Mind), Forbes publisher Rich Karlgaard, and Fast Company cofounder William C. Taylor, the BookPal team knew Jamie Mustard’s debut was n
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