Service Experience Value: Eine empirische Analyse am Beispiel von Flugdienstleistungen (Fokus Dienstleistungsmarketing) book cover by Ole Wittko

Service Experience Value: Eine empirische Analyse am Beispiel von Flugdienstleistungen (Fokus Dienstleistungsmarketing) [9783834933942]

Name: Service Experience Value: Eine empirische Analyse am Beispiel von Flugdienstleistungen (Fokus Dienstleistungsmarketing) [9783834933942]
SKU: 9783834933942
Availability: InStock

Author: Ole Wittko

Paperback

SKU: 9783834933942

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Während eines Dienstleistungsprozesses nehmen Kunden eine Vielzahl von Erlebnissen war, die einen entscheidenden Einfluss auf die Bewertung der Dienstleistung haben. Zur Analyse und Steuerung dieses Wertbeitrags entwickelt Ole Wittko mit dem Service Experience Value ein erlebnisbasiertes Konzept für die Bewertung von Dienstleistungsprozessen. Anhand einer empirischen Untersuchung von Flugreisen werden zum einen die Dimensionen der Bewertung und deren Wertbeitrag auf die Gesamtbewertung der Dienstleistung und zum anderen die Wirkungen auf das Kaufverhalten analysiert. Der Autor leitet abschließend Empfehlungen für die wertoptimale Gestaltung von Dienstleistungsprozessen ab.

The book, Service Experience Value: Eine empirische Analyse am Beispiel von Flugdienstleistungen (Fokus Dienstleistungsmarketing) [Bulk, Wholesale, Quantity] ISBN#9783834933942 in Paperback by Ole Wittko may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Ole Wittko

Format:

Paperback

Publication Date:

05/11/2012

ISBN-13:

9783834933942

Pages:

348

Publisher:

Gabler Verlag

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