Strategien für das Pharma-Management: Konzepte, Fallbeispiele, Entscheidungshilfen book cover by

Strategien für das Pharma-Management: Konzepte, Fallbeispiele, Entscheidungshilfen [9783409123716]

Paperback

SKU: 9783409123716

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Paperback

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Overview

Die Pharma-Industrie durchlebt turbulente Zeiten. Der wachsende Anteil älterer Menschen an der Bevölkerung, die steigende Zahl chronischer Krankheiten, die Innovationen in der Apparatemedizin und die Fortschritte in Gen-, Bio- und Kommunikations-Technologien führen zu veränderten Ansprüchen und neuen Anforderungen. Herausgeber und Autoren stellen die gesamte Wertschöpfungskette auf den Prüfstand. Mit Konzepten u. a. zu Life Science Informatics, Supply Chain Transformation und integriertem Customer Relationship Management bieten sie nützliche Handlungsansätze und konkrete Entscheidungshilfen für die Praxis.

The book, Strategien für das Pharma-Management: Konzepte, Fallbeispiele, Entscheidungshilfen [Bulk, Wholesale, Quantity] ISBN#9783409123716 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

12/11/2002

ISBN-13:

9783409123716

Pages:

Publisher:

Gabler Verlag

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