5-Phasen-Methode der Markenbewertung: Ein systematischer Leitfaden zur ganzheitlichen Bewertung von Marken book cover by Anthony Holtz

5-Phasen-Methode der Markenbewertung: Ein systematischer Leitfaden zur ganzheitlichen Bewertung von Marken [9783834908056]

Name: 5-Phasen-Methode der Markenbewertung: Ein systematischer Leitfaden zur ganzheitlichen Bewertung von Marken [9783834908056]
SKU: 9783834908056
Availability: InStock

Author: Anthony Holtz

Paperback

SKU: 9783834908056

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Die Bewertung von Marken ist aus unterschiedlichen Gründen notwendig: Dazu zählen Marken- bzw. Unternehmensverkauf, Markenführung, Lizenzierung, Franchising. Budgetplanung, Marketing-Controlling, Bilanzierung und Rechtsfragen. Es gibt in der Theorie verschiedene Bewertungsverfahren, die zu unterschiedlichen Ergebnissen führen. Dieses Buch zeigt eine einzigartige Bewertungsmethode, die verschiedene Markenwertebenen bestimmt und voneinander abgrenzt. Das Besondere ist die Vernetzung bestehender Verfahren zu einer geschlossenen Vorgehensweise.
Ein praktischer Leitfaden, der die Markenbewertung transparent und nachvollziehbar macht.

The book, 5-Phasen-Methode der Markenbewertung: Ein systematischer Leitfaden zur ganzheitlichen Bewertung von Marken [Bulk, Wholesale, Quantity] ISBN#9783834908056 in Paperback by Anthony Holtz may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Anthony Holtz

Format:

Paperback

Publication Date:

11/20/2012

ISBN-13:

9783834908056

Pages:

219

Publisher:

Springer Fachmedien Wiesbaden

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