Brand Community Management: Eine empirische Analyse am Beispiel der Automobilbranche (Unternehmenskooperation und Netzwerkmanagement) [9783834918932]

Name: Brand Community Management: Eine empirische Analyse am Beispiel der Automobilbranche (Unternehmenskooperation und Netzwerkmanagement) [9783834918932]
SKU: 9783834918932
Availability: InStock

Author: Vivian Hartleb

Paperback

SKU: 9783834918932

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Brand Communities stellen Unternehmen vor neue Herausforderungen. Ansetzend an einer Konzeptualisierung eines netzwerkorientierten Brand Community Managements, welches explizit die Händler vor Ort berücksichtigt, analysiert Vivian Hartleb empirisch die verschiedenen Beziehungsstrukturen innerhalb eines solchen Managements sowie die Effizienz und Effektivität eines entsprechenden Händlerengagements.

The book, Brand Community Management: Eine empirische Analyse am Beispiel der Automobilbranche (Unternehmenskooperation und Netzwerkmanagement) [Bulk, Wholesale, Quantity] ISBN#9783834918932 in Paperback by Vivian Hartleb may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Vivian Hartleb

Format:

Paperback

Publication Date:

08/26/2009

ISBN-13:

9783834918932

Pages:

251

Publisher:

Gabler Verlag

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