Der Fall der Marketingorganisation: Eine empirische Untersuchung der Strukturen, Einflussgrößen und Trends (Markt- und Unternehmensentwicklung Markets and Organisations) [9783834920294]

Name: Der Fall der Marketingorganisation: Eine empirische Untersuchung der Strukturen, Einflussgrößen und Trends (Markt- und Unternehmensentwicklung Markets and Organisations) [9783834920294]
SKU: 9783834920294
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Author: Cedric El-Idrissi

Paperback

SKU: 9783834920294

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Paperback

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Overview

Die Frage nach der Organisation des Marketings stellt sich für jede Unternehmung. Cedric El-Idrissi untersucht die Einflussgrößen für das Vorliegen einer Marketingorganisation, deren Einbindung in die Unternehmung sowie die Gestaltung innerhalb des Marketingbereiches. Basierend auf einer Längsschnittuntersuchung von über 200 Unternehmen präsentiert der Autor empirische Ergebnisse zur aktuellen Diskussion über den Fall beziehungsweise den Bedeutungsverlust des Marketings innerhalb der Unternehmung.

The book, Der Fall der Marketingorganisation: Eine empirische Untersuchung der Strukturen, Einflussgrößen und Trends (Markt- und Unternehmensentwicklung Markets and Organisations) [Bulk, Wholesale, Quantity] ISBN#9783834920294 in Paperback by Cedric El-Idrissi may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Cedric El-Idrissi

Format:

Paperback

Publication Date:

12/11/2009

ISBN-13:

9783834920294

Pages:

203

Publisher:

Gabler Verlag

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