Key Concepts in Marketing (SAGE Key Concepts series) book cover by Jim Blythe

Key Concepts in Marketing (SAGE Key Concepts series) [9781847874986]

Name: Key Concepts in Marketing (SAGE Key Concepts series) [9781847874986]
SKU: 9781847874986
Availability: InStock

Author: Jim Blythe

Hardcover

SKU: 9781847874986

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $173.00

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Overview

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

The book, Key Concepts in Marketing (SAGE Key Concepts series) [Bulk, Wholesale, Quantity] ISBN#9781847874986 in Hardcover by Jim Blythe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jim Blythe

Format:

Hardcover

Publication Date:

03/05/2009

ISBN-10:

1847874983

ISBN-13:

9781847874986

Pages:

232

Publisher:

SAGE Publications

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