Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse book cover by Bernd W. Wirtz

Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse [9783834946430]

Name: Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse [9783834946430]
SKU: 9783834946430
Availability: InStock

Author: Bernd W. Wirtz

Hardcover

SKU: 9783834946430

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

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Overview

Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management und eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.

The book, Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse [Bulk, Wholesale, Quantity] ISBN#9783834946430 in Hardcover by Bernd W. Wirtz may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Bernd W. Wirtz

Format:

Hardcover

Publication Date:

11/14/2013

ISBN-13:

9783834946430

Pages:

427

Publisher:

Gabler Verlag

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