Multikanalstrategien: Konzepte, Methoden und Erfahrungen book cover by

Multikanalstrategien: Konzepte, Methoden und Erfahrungen [9783322904683]

Paperback

SKU: 9783322904683

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Paperback

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Overview

Welche Chancen und Risiken birgt eine Multikanalstrategie? Welchen Einfluss haben digitale Informations- und Transaktionsflüsse auf bestehende Distributionsketten? Welche Ziele lassen sich durch die Bedienung alternativer Distributionskanäle verfolgen? Welche Methoden haben sich in der Praxis bewährt? In "Multikanalstrategien" beantworten Ihnen 22 renommierte Autoren diese Fragen mittels theoriegestützter Analyse und Fallstudien. Dabei beleuchten sie relevante Branchen, um Herausforderungen und Best Practices aufzuzeigen.

The book, Multikanalstrategien: Konzepte, Methoden und Erfahrungen [Bulk, Wholesale, Quantity] ISBN#9783322904683 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

07/08/2012

ISBN-13:

9783322904683

Pages:

Publisher:

Gabler Verlag

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