Sales & Selling

What if you could get what you want... when you want it...and from whomever has it? The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men...

A practical guide to “narrative thinking”―and why it matters all the more in a digital world. Psychologists, economists, advertising and marketing mavens―for decades, they failed to register the power of narrative. Most scientists considered stories...

Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrepreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and...

**A 2019 OWL AWARD SHORTLIST WINNER IN THE WOMEN IN BUSINESS CATEGORY**Lydia Fenet, Senior Vice President of Christie’s and seasoned auctioneer, shares the secrets of success and the strategies behind her revolutionary sales approach to show you...

**A 2020 OWL AWARD SHORTLIST WINNER IN THE SALES & MARKETING CATEGORY**And, just like that, everything changed. A global pandemic. Panic. Social distancing. Working from home. Suddenly, virtual became king. Digital transformation rolled over us like...

**2020 OWL AWARD SALES & MARKETING CATEGORY WINNER**Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential...

Daniel Pink, bestselling author of Drive and A Whole New Mind, is back with a perceptive and practical book that will change how you see the world and transform what you do at work, school, and home. According to the U.S. Bureau of Labor Statistics, one...

Add 50% to 100% to Your Sales―In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don’t have time for an elaborate new sales system. When you spend your days scrambling to take orders and...

“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council “A must-read for anyone interested in...

**A 2020 OWL AWARD SHORTLIST WINNER IN THE SALES & MARKETING CATEGORY**Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion Industry analysts report that up...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has...

This story tells of a master salesman Hafid and Erasmus, his trusted servant and friend. Hafid tasks Erasmus with estimating the total worth of his property and sell all his possessions in exchange for gold. He then requests that Erasmus distribute his...