Preiskomplexität: Gestaltungsmerkmale, Kundenwahrnehmung und Auswirkungen (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim) [9783834923363]

Name: Preiskomplexität: Gestaltungsmerkmale, Kundenwahrnehmung und Auswirkungen (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim) [9783834923363]
SKU: 9783834923363
Availability: InStock

Author: Melanie Krämer

Paperback

SKU: 9783834923363

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Marketingmanager sehen sich zunehmend dazu aufgefordert, die Komplexität von Einkaufsumgebungen systematisch zu managen. Die optimale Gestaltung und Darstellung von Preissystemen stellt eine große Herausforderung für die Praxis dar. Melanie Krämer untersucht mit Hilfe von empirisch-experimentellen Studien, welche Faktoren ein Preissystem komplex machen, wie Konsumenten Preiskomplexität wahrnehmen und welche Auswirkungen sich daraus für die Kaufentscheidung ergeben.

The book, Preiskomplexität: Gestaltungsmerkmale, Kundenwahrnehmung und Auswirkungen (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim) [Bulk, Wholesale, Quantity] ISBN#9783834923363 in Paperback by Melanie Krämer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Melanie Krämer

Format:

Paperback

Publication Date:

04/15/2010

ISBN-13:

9783834923363

Pages:

155

Publisher:

Gabler Verlag

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