Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT book cover by Jens Fuderholz

Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT [9783658152130]

Name: Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT [9783658152130]
SKU: 9783658152130
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Author: Jens Fuderholz

Paperback

SKU: 9783658152130

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können. Die Hauptfigur in dieser Geschichte ist Helen, Marketingleiterin eines mittelständischen Unternehmens, die dort ein professionelles Lead Management einführen soll. Sie begibt sich auf eine agile Abenteuerreise mit Höhen und Tiefe, auf einen Weg voller administrativer Hindernisse, gedanklicher Blockaden und eingefahrener Strukturen - mit dem Ziel, alle Beteiligten erfolgreicher zu machen und den Umsatz signifikant zu steigern.

Eine inspirierende Lektüre für Marketingverantwortliche mit zahlreichen direkt umsetzbaren Praxistipps – verpackt in eine sympathische und persönliche Geschichte mit hohem Wiedererkennungswert. Aha-Erlebnisse garantiert!

The book, Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT [Bulk, Wholesale, Quantity] ISBN#9783658152130 in Paperback by Jens Fuderholz may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jens Fuderholz

Format:

Paperback

Publication Date:

01/17/2017

ISBN-13:

9783658152130

Pages:

141

Publisher:

Springer Fachmedien Wiesbaden

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