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Emotion by Design: Creative Leadership Lessons from a Life at Nike

SKU: 9781538705599
shipping_info: Arriving in 4-10 business days
Publisher: Twelve
Product Name: Emotion by Design: Creative Leadership Lessons from a Life at Nike
Author: Greg Hoffman
Language: English
Format: Hardcover
Publication Date: 04/05/2022
ISBN: 1538705591
Pages: 304
SKU: 9781538705599
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      In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

      • Creativity is a Team Sport
      • Dare to be Remembered
      • Leave a Legacy, Not Just a Memory

      Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.

      With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

      The book, Emotion by Design: Creative Leadership Lessons from a Life at Nike [Bulk, Wholesale, Quantity] ISBN# 9781538705599 in Hardcover by Greg Hoffman may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: Twelve
      Product Name: Emotion by Design: Creative Leadership Lessons from a Life at Nike
      Author: Greg Hoffman
      Language: English
      Format: Hardcover
      Publication Date: 04/05/2022
      ISBN: 9781538705599
      Pages: 304
      Publisher: Twelve
      Product Name: Emotion by Design: Creative Leadership Lessons from a Life at Nike
      Author: Greg Hoffman
      Language: English
      Format: Hardcover
      Publication Date: 04/05/2022
      ISBN: 1538705591
      Pages: 304

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      About the Author: Greg Hoffman

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