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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Author: Sean Ellis
Hardcover
SKU: 9780451497215

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $30.00

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Overview

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

The book, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success [Bulk, Wholesale, Quantity] ISBN# 9780451497215 in Hardcover by Sean Ellis;Morgan Brown may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Sean Ellis
Language:
English
Format:
Hardcover
Publication Date:
04/25/2017 00:00
Pages:
320
Publisher:
BookPal, LLC

Customer Reviews (1)

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5
Amazing service start to finish.

Posted by Kate on Apr 23, 2018

Amazing service start to finish. Needed a large quantity of books in a hurry for a book signing, was able to get 25 copies posted to me in San Francisco on 1.5 business days notice, and they arrived perfectly, on time. The sales support when I rang was phenomenal - she didn't take her lunch break because she was on calls with me on and off over the space of an hour confirming if my order was possible, and working out the best possible solution for me. It was truly amazing. 5 stars!

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