Marketing Research Essentials book cover by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main

Marketing Research Essentials [9781118823002]

Name: Marketing Research Essentials [9781118823002]
SKU: 9781118823002
Availability: InStock

Author: Carl McDaniel Jr. Roger Gates Subramanian Sivaramakrishnan Kelley Main

Loose Leaf

SKU: 9781118823002

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Loose Leaf

Price $120.95

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Overview

An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS.

The book, Marketing Research Essentials [Bulk, Wholesale, Quantity] ISBN#9781118823002 in Loose Leaf by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Carl McDaniel Jr. Roger Gates Subramanian Sivaramakrishnan Kelley Main

Format:

Loose Leaf

Publication Date:

09/03/2013

ISBN-13:

9781118823002

Pages:

560

Publisher:

Wiley

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