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  • Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln book cover by David A. Aaker
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    Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln [9783322845795]
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  • Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity book cover by David A. Aaker
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    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity [9781982146528]
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    Brand Leadership: Building Assets In an Information Economy [9781439172919]
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