Quick Guide Visuelles Marketing: Wie Sie mit visuellen Reizen Ihre Marke stärken (Quick Guide) book cover by Paul Steiner

Quick Guide Visuelles Marketing: Wie Sie mit visuellen Reizen Ihre Marke stärken (Quick Guide) [9783658488994]

Name: Quick Guide Visuelles Marketing: Wie Sie mit visuellen Reizen Ihre Marke stärken (Quick Guide) [9783658488994]
SKU: 9783658488994
Availability: InStock

Author: Paul Steiner

Paperback

SKU: 9783658488994

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Dieses Buch ist eine kompakte Einführung in das Thema Visuelles Marketing. Paul Steiner untersucht die marketingspezifische Relevanz von visuellen Reizen in der Kommunikation und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur optischen Gestaltung von Marken geliefert, um so Konsumenten langfristig und idealerweise mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch konkrete Beispiele von Singapore Airlines und MINI illustriert. Drei Experteninterviews runden das Buch ab. Die 2. Auflage dieses Werks wurde überarbeitet und um wichtige aktuelle Blickwinkel erweitert.

The book, Quick Guide Visuelles Marketing: Wie Sie mit visuellen Reizen Ihre Marke stärken (Quick Guide) [Bulk, Wholesale, Quantity] ISBN#9783658488994 in Paperback by Paul Steiner may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Paul Steiner

Format:

Paperback

Publication Date:

07/22/2025

ISBN-13:

9783658488994

Pages:

108

Publisher:

Springer Fachmedien Wiesbaden

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