Quick Guide Sound Websites: Wie Sie mit Sound Websites Ihre Marke stärken (Quick Guide) book cover by Paul Steiner

Quick Guide Sound Websites: Wie Sie mit Sound Websites Ihre Marke stärken (Quick Guide) [9783658432195]

Name: Quick Guide Sound Websites: Wie Sie mit Sound Websites Ihre Marke stärken (Quick Guide) [9783658432195]
SKU: 9783658432195
Availability: InStock

Author: Paul Steiner

Paperback

SKU: 9783658432195

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Paperback

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Overview

Dieses Buch ist eine kompakte Einführung in das Thema Sound Websites. Paul Steiner untersucht die Wirkung einer akustisch gestalteten Marken-Website auf unterschiedliche Nutzer und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur akustischen Gestaltung von (Marken)Websites geliefert, um so Konsumenten langfristig und mit mehreren Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch ein konkretes Beispiel der BMW Marken-Website illustriert.

Der Inhalt

Wahrnehmung und Wirkung akustischer Reize
Theoretische Grundlagen zur akustischen Gestaltung von Sound Websites
Praxisbeispiel – BMW Sound Website
Fazit und Ausblick

The book, Quick Guide Sound Websites: Wie Sie mit Sound Websites Ihre Marke stärken (Quick Guide) [Bulk, Wholesale, Quantity] ISBN#9783658432195 in Paperback by Paul Steiner may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Paul Steiner

Format:

Paperback

Publication Date:

12/13/2023

ISBN-13:

9783658432195

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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