The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organization [Hardcover]

Overview

That's the hallmark of a truly successful talent brand―when the hearts and minds of an organization's employees are fully aligned with their product brand. Talent branding is the fulfillment of a promise of the employee experience. It is informed with every interaction by employees in the organization, from pre-employment vetting to post-employment separations. It is the dialogue of that experience, owned by every past, present, or potential employee, and visible everywhere.

Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results.

The book, The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organization [Bulk, Wholesale, Quantity] ISBN# 9780998727813 in Hardcover by Jody Ordioni may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.