You don't need a big budget to create a memorable event!
Truly successful event branding is more than just adding logos to event decor and materials. Your brand, or your client's brand, needs to be infused into the event experience itself. The question is: how do you do this without breaking the bank? Working with event and meeting planners across the country has given us some insight into how some experts plan successful, branded events. Whether you're hosting a small workshop or a national conference, these tried-and-true event branding ideas are worth trying out.
6 Event Branding Ideas That Will Fit Any Budget:
1. Take advantage of social media.
In the past decade, social media has quickly become one of the most powerful tools in the modern marketer's toolkit. Leverage social media as you're planning your next event by creating an event page, establishing a hashtag, and engaging with your digital community. The best part is, you can do all of these things without paying a dime! If you do have a budget for digital marketing, consider launching a remarketing campaign that targets people who have visited your website or your email marketing list.
2. Invite a speaker with a vision that aligns with your event's vision.
As you select your speakers for your upcoming event, consider what his/her brand stands for and determine how strongly his/her vision aligns with yours. Having a strong shared vision inspires excitement that all your attendees will feel during the event, making it powerfully memorable. Some speakers may be more expensive to book than others, but many authors offer exclusive promotions.
3. Give branded journals to attendees.
Give your guests something worth holding onto! They're attending your event to learn and connect with others, so they'll need somewhere to scribble down the key takeaways from the sessions they attend, along with the email addresses and names of people they meet. BookPal offers a free logo imprint with all bulk journal purchases, so you can have your event logo imprinted into the journals themselves at no extra cost to you!
Browse our customizable journal collection here.
4. Create a unique and cohesive environment.
Though individual elements are essential to creating a branded environment, the key to a successful event is to focus on the bigger picture. All the elements of your event — from your invitations and decor to handouts and signage — should come together to create a cohesive experience for your attendees. Put on a memorable event by building an atmosphere that stands out from what guests are used to seeing in their day-to-day lives.
5. Select your food and drinks with your brand in mind.
Whether you're just serving appetizers or a complete meal, make your dining selection with your event's branding and theme in mind. Are you hosting a DIY conference for bloggers? Set up a make-your-own sandwich or taco bar. Is your business conference's brand a color scheme of red and white? Consider serving Caprese skewers and red cocktails.
6. Send attendees home with a customized gift book.
Make sure you give your guests a gift to remember you and your event by. With all the books out there, there's bound to be one that resonates with your event's key message. Continue to provide value to and impact the lives of your guests beyond the event by giving them a customized gift book in their swag bags. Books can be referenced time and time again, and they look great on a bookshelf — especially when they're branded with your event logo!
BookPal can work with you to tailor your books for your next event. Learn how here.
Do you have any event branding tips to share? Leave a comment below to tell us your story — we'd love to hear it!
This post was written by Elizabeth Lee, the marketing associate at BookPal. She is currently reading The Organized Mind by Daniel J. Levitin and The 4-Hour Work Week by Timothy Ferriss.