Blue Ocean Strategy, Expanded Edition
by W. Chan Kim
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Fulfillment optionsBlue Ocean Strategy, Expanded Edition
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space―and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need―from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Details
- Publisher
- BookPal, LLC
- Author
- W. Chan Kim
- Language
- English
- Format
- Hardcover
- Published
- Feb 3, 2015
- Pages
- 320
Blue Ocean Strategy, Expanded Edition for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $20.48 | 36% off list |
| 100 – 249 | $19.52 | 39% off list |
| 250 – 499 | $18.24 | 43% off list |
| 500 – 999 | $16.96 | 47% off list |
| 1,000+ | $16.00 | 50% off list |
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Where can I buy 100 copies of Blue Ocean Strategy, Expanded Edition?
BookPal sells Blue Ocean Strategy, Expanded Edition in quantity. At 100 copies the price is $19.52 a copy, against a list price of $32.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Blue Ocean Strategy, Expanded Edition cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $20.48 (36% off list); 100 to 249 copies, $19.52 (39% off list); 250 to 499 copies, $18.24 (43% off list); 500 to 999 copies, $16.96 (47% off list); 1,000+ copies, $16.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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