Wiser: The Definitive Guide to Starting a Business After the Age of 50

Tired of Worrying About Retirement? Is the thought of retiring keeping you up at night? Are you thinking about how you are going to fill your time? Are you already retired and finding it isn’t what you thought it would be? If you’ve answered yes to any of these questions, then perhaps it’s time you explored starting your own business. At some point, everyone has either wanted to start their own business or has had an idea about how to make an existing product or service better. Retirement is the perfect opportunity to make these dreams a reality!

People over the age of 50 are the fastest-growing group of new entrepreneurs. They are also the most successful group of entrepreneurs, with more of them still in business after five years than other groups of entrepreneurs. That’s because as you age you get WISER. You gain wisdom and have initiative, skills, and years of experience from your career; these attributes play a large part in making successful business owners later in life. Is starting a business later in life any different than for other groups of entrepreneurs? The answer is both yes and no. Yes—the steps are the same. No—you are doing something different and as you age it may be challenging to step out of your comfort zone and face new challenges.

WISER: The Definitive Guide to Starting a Business After the Age of 50 will guide you through the transition to becoming an entrepreneur and assist you with the necessary tools and information that will get you started on your new journey. This easy-to-read guide will have you up and running much quicker than if you try to figure everything out on your own.

Here’s a sample of what’s included in the book:

•Advice on how to get the most out of an advisor, coach, or mentor;
•Suggestions on how to build confidence when networking;
•Marketing recommendations for both traditional and social media;
•The legal requirements business owners face in a changing world;
•Accounting and financing information.

BONUS MATERIAL: For this book, Wendy interviewed 29 subject matter experts—one for each chapter of the book. Free with this book, for a limited time, is access to these 29 audio interviews. The interviews delve deeper into each topic to give you even more information. Stop procrastinating! It’s time to decide if starting a business is for you. Buy this book today!

The book, Wiser: The Definitive Guide to Starting a Business After the Age of 50 [Bulk, Wholesale, Quantity] ISBN# 9780988100015 in Paperback by Wendy Mayhew may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.